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Customer Value, Brand Trust & Self Congruity Influence In Creating Emotional Brand Attachment

Table 2:

Statistically Important Paths (t)Value Standardized Coefficients Error Variances
Social ValueEmotional Brand Attachment 6.011 0.378 0.080
Emotional ValueEmotional Brand Attachment 4.229 0.324 0.084
Brand TrustEmotional Brand Attachment 4.141 0.194 0.045
Ideal Self-Congruity Emotional Brand Attachment 5.405 0.437 0.061
Actual Self-Congruity Emotional Brand Attachment 3.597 0.368 0.109
Emotional Brand Attachment Positive Word of Mouth 6.015 0.441 0.082
Emotional Brand Attachment Willingness to Pay Premium Price 6.240 0.444 0.088
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