Customer Value, Brand Trust & Self Congruity Influence In Creating Emotional Brand Attachment
Table 1:
| Cronbach Alpha (α) | X2/sd | RMSEA | GFI | NFI | CFI | AGFI | |
| Customer Value | 0.76 | 1.88 | 0.06 | 0.85 | 0.88 | 0.94 | 0.81 |
| Brand Trust | 0.92 | 1.44 | 0.04 | 1.00 | 1.00 | 1.00 | 0.97 |
| Self Congruity | 0.81 | 2.14 | 0.07 | 0.95 | 0.97 | 0.98 | 0.90 |
| Emotional Brand Attachment | 0.91 | 1.34 | 0.04 | 0.99 | 1.00 | 1.00 | 0.97 |
| Positive Word of Mouth | 0.91 | 1.47 | 0.05 | 0.99 | 0.99 | 1.00 | 0.97 |
| Willingness to Pay Premium Price | 0.94 | 1.03 | 0.01 | 1.00 | 1.00 | 1.00 | 0.98 |