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Product Development Capability, Market Orientation And Market Performance, A Research In Turkey

Table 4:

Relation Type IVs DVs
Market Orientation Market Performance
w/o mediation direct relation Product Development Capability   0,578*** (8,994)
with mediation direct relations Product Development Capability 0,527*** (7,309) 0,318*** (4,966)
Market Orientation 0,486*** (6,250)
Firm Size 0,027 (0,508)
Firm Age -0,009 (-0,168)
indirect relations Product Development Capability   0,256**
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