Product Development Capability, Market Orientation And Market Performance, A Research In Turkey
Table 4:
Relation Type | IVs | DVs | |
Market Orientation | Market Performance | ||
w/o mediation direct relation | Product Development Capability | 0,578*** (8,994) | |
with mediation direct relations | Product Development Capability | 0,527*** (7,309) | 0,318*** (4,966) |
Market Orientation | 0,486*** (6,250) | ||
Firm Size | 0,027 (0,508) | ||
Firm Age | -0,009 (-0,168) | ||
indirect relations | Product Development Capability | 0,256** |