Product Development Capability, Market Orientation And Market Performance, A Research In Turkey
Table 3:
Constructs | Market Orientation | Competitor Orientation | Interfunctional Coordination | Costumer Orientation | Product Development Capability | Market Performance | Mean | Std. Deviation |
Market Orientation | 1 | 3,87 | 0,55 | |||||
Competitor Orientation | ,859*** | 1 | 3,76 | 0,61 | ||||
Interfunctional Coordination | ,892*** | ,631*** | 1 | 4,02 | 0,61 | |||
Costumer Orientation | ,904*** | ,651*** | ,740*** | 1 | 3,82 | 0,64 | ||
Product development capability | ,472*** | ,414*** | ,390*** | ,448*** | 1 | 3,67 | 0,77 | |
Market performance | ,586*** | ,512*** | ,476*** | ,564*** | ,521*** | 1 | 3,74 | 0,61 |