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Product Development Capability, Market Orientation And Market Performance, A Research In Turkey

Table 3:

Constructs Market Orientation Competitor Orientation Interfunctional Coordination Costumer Orientation Product Development Capability Market Performance Mean Std. Deviation
Market Orientation 1 3,87 0,55
Competitor Orientation ,859*** 1 3,76 0,61
Interfunctional Coordination ,892*** ,631*** 1 4,02 0,61
Costumer Orientation ,904*** ,651*** ,740*** 1 3,82 0,64
Product development capability ,472*** ,414*** ,390*** ,448*** 1 3,67 0,77
Market performance ,586*** ,512*** ,476*** ,564*** ,521*** 1 3,74 0,61
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