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Product Development Capability, Market Orientation And Market Performance, A Research In Turkey

Table 2:

Construct Items Faktor Loading Valididty and
EFA CFA Reliability Values
Competitor Orientation comp_or_1 0,752 dropped Cronbach α; 0,774
comp_or_2 0,640 0,815 SCR; 0,807
comp_or_3 0,682 0,765 AVE; 0,584
comp_or_4 0,629 0,708
Costumer Orientation cost_or_1 0,698 0,872 Cronbach α; 0,887
cost_or_2 0,752 0,764 SCR; 0,891
cost_or_3 0,771 0,87 AVE; 0,672
cost_or_4 0,711 0,767
cost_or_5 0,617 dropped
cost_or_6 0,659 dropped
Interfunctional Coordination intfnc_crd_1 0,620 0,766 Cronbach α; 0,922
intfnc_crd_2 0,713 0,778 SCR; 0,923
intfnc_crd_3 0,593 0,684 AVE; 0,634
intfnc_crd_4 0,797 0,827
intfnc_crd_5 0,737 0,868
intfnc_crd_6 0,717 0,842
intfnc_crd_7 0,676 0,795
product development capability pd_cap_1 0,854 0,722 Cronbach α; 0,944
pd_cap_2 0,877 0,725 SCR; 0,945
pd_cap_3 0,861 0,731 AVE; 0,811
pd_cap_4 0,872 0,716
market performance mark_perf_1 0,723 0,755 Cronbach α; 0,944
mark_perf_2 0,738 0,779 SCR; 0,901
mark_perf_3 0,759 0,872 AVE; 0,604
mark_perf_4 0,716 0,719
mark_perf_5 0,802 0,759
mark_perf_6 0,734 0,769
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