Product Development Capability, Market Orientation And Market Performance, A Research In Turkey
Table 2:
Construct | Items | Faktor Loading | Valididty and | |
EFA | CFA | Reliability Values | ||
Competitor Orientation | comp_or_1 | 0,752 | dropped | Cronbach α; 0,774 |
comp_or_2 | 0,640 | 0,815 | SCR; 0,807 | |
comp_or_3 | 0,682 | 0,765 | AVE; 0,584 | |
comp_or_4 | 0,629 | 0,708 | ||
Costumer Orientation | cost_or_1 | 0,698 | 0,872 | Cronbach α; 0,887 |
cost_or_2 | 0,752 | 0,764 | SCR; 0,891 | |
cost_or_3 | 0,771 | 0,87 | AVE; 0,672 | |
cost_or_4 | 0,711 | 0,767 | ||
cost_or_5 | 0,617 | dropped | ||
cost_or_6 | 0,659 | dropped | ||
Interfunctional Coordination | intfnc_crd_1 | 0,620 | 0,766 | Cronbach α; 0,922 |
intfnc_crd_2 | 0,713 | 0,778 | SCR; 0,923 | |
intfnc_crd_3 | 0,593 | 0,684 | AVE; 0,634 | |
intfnc_crd_4 | 0,797 | 0,827 | ||
intfnc_crd_5 | 0,737 | 0,868 | ||
intfnc_crd_6 | 0,717 | 0,842 | ||
intfnc_crd_7 | 0,676 | 0,795 | ||
product development capability | pd_cap_1 | 0,854 | 0,722 | Cronbach α; 0,944 |
pd_cap_2 | 0,877 | 0,725 | SCR; 0,945 | |
pd_cap_3 | 0,861 | 0,731 | AVE; 0,811 | |
pd_cap_4 | 0,872 | 0,716 | ||
market performance | mark_perf_1 | 0,723 | 0,755 | Cronbach α; 0,944 |
mark_perf_2 | 0,738 | 0,779 | SCR; 0,901 | |
mark_perf_3 | 0,759 | 0,872 | AVE; 0,604 | |
mark_perf_4 | 0,716 | 0,719 | ||
mark_perf_5 | 0,802 | 0,759 | ||
mark_perf_6 | 0,734 | 0,769 |