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Market Driving Strategies, Firm Performance: Mediating Role Of Organizational Learning Capabilities

Table 4:

Model Standardized Coefficients T Sig.
Beta
1 (Constant) 8.039 0.000
CUSTOMER/COMPETITOR DRIVING 0.268 3.597 0.000
CHANNEL DRIVING 0.260 3.298 0.001
WIDER SOCIETY DRIVING 0.109 1.284 0.201
a. Dependent Variable: LEARNING CAPABILITY, Adjusted R Square=0,277, F=26,771, Sig.=0,000
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