| Dimension |
Questions |
Factor Loads |
Variance |
Cronbach's Alpha |
| Strategies related to existing markets(Eigenvalue=6.524) |
8. To capture the market share with high profit |
0,811 |
33,125 |
0,863 |
| 9. To capture a bigger market share |
0,760 |
| 12. To assess new business and market opportunities |
0,742 |
| 10. To pioneer in technology with R&D operations and to capture promising markets |
0,729 |
| 11. To answer the needs of customers in different markets |
0,695 |
| 6. To reduce the production costs to sustain the competitive power |
0,513 |
| Strategies related to new markets(Eigenvalue=1.128) |
3. To improve the skills of product design technology and process of production |
0,848 |
30,640 |
0,893 |
| 1. Innovations and frequency of products/services offered in market |
0,836 |
| 2. To be the first in introducing new brands and products |
0,782 |
| 5. To improve and enhance continuously the existed products/services in the market |
0,662 |
| 4. Existence of high quality products of the business in the market |
0,637 |
| 7. To have active sales and distribution channels |
0,528 |
| Total Variance 63.765% |
