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Comparing The In-Store Use Of Smartphones Between Shoppers Of Generations X-Y-Z

Table 4:

Total Generation ANOVA
Effect X Y Z F(2) Sig.
Propelled the purchase, during the physical shopping visit x - =3,57s=1,011 x - =3,38s=1,015 x - =3,64s=1,00 x - =3,63s=1,007 5.344 .005*
Propelled the purchase, but in a competitor store x - =3,20s=1,096 x - =3,22s=1,079 x - =3,20s=1,095 x - =3,17s=1,119 .106 .899
Propelled the purchase, but on the online store of the physical store x - =2,97s=1,278 x - =2,78s=1,314 x - =3,10s=1,216 x - =2,91s=1,325 2.961 .053**
Postponed the purchase x - =2,90s=1,138 x - =2,87s=1,212 x - =2,85s=1,086 x - =2,99s=1,142 .926 .397
Made giving up the purchase x - =2,68s=1,170 x - =2,69s=1,229 x - =2,68s=1,136 x - =2,65s=1,173 .080 .923
n 812 210 378 224
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