|
Generation |
|
| Behaviors and activities |
X |
Y |
Z |
χ2(2) |
| Check for prices online on competitor websites (std.residual) |
36%a(-1.6) |
48%b(2.2) |
38%a(-1.0) |
χ2=13.806; p=.001*; n=863 |
| Check for prices online on the store own website(std.residual) |
20%b(-2.4) |
32%a(1.8) |
28%a(.2) |
χ2=12.131; p=.002*; n=927 |
| Ask for advice (eg whatsapp)(std.residual) |
18%c(-3.3) |
29%b(.4) |
37%a(2.7) |
χ2=25.108; p=.000*; n=927 |
| Search for product information on the store website(std.residual) |
22%b(-1.8) |
31%a(1.7) |
26%a,b(.3) |
χ2=8.559; p=.014; n=927 |
| Search for product information on other websites(std.residual) |
15%a(-.6) |
17%a(.6) |
16%a(-.1) |
χ2=761.; p=.684; n=927 |
| Take photos of products(std.residual) |
40%a(-.2) |
39%a(.0) |
40%a(.2) |
χ2=.169; p=.919; n=927 |
| Show pictures of products to store employees(std.residual) |
29%a(-2.0) |
40%b(1.7) |
35%a,b(-.2) |
χ2=10.349; p=.006*; n=927 |
| Search online for coupons or discounts(std.residual) |
32%b(2.4) |
21%a(-1.0) |
20%a(-1.2) |
χ2=10.730; p=.005*; n=927 |
| Use the store app or loyalty program(std.residual) |
17%a(.4) |
16%a(.7) |
12%a(-1.1) |
χ2=2.088; p=.352; n=927 |
| Pay with an app(std.residual) |
10%a(-.4) |
13%a(1.0) |
9%a(-1.0) |
χ2=2.326; p=.312; n=719 |
| Use of a shopping list(std.residual) |
25%(1.1) |
21%(.2) |
18%(-1.3) |
χ2=3.742; p=.154; n=927 |
