| Authors |
Device |
Subject |
Study Focus |
| Mahatanankoon et al. (2005) |
Mobile phones |
Retailing |
Identification of valuable m-commerce operation modes and potential consumer-based applications |
| Okazaki (2007) |
Mobile phones |
Marketing communication |
Factors influencing attitudes towards and intention to access wireless banner advertising |
| Okazaki (2007) |
Mobile phones |
Marketing communication |
Factors influencing attitudes towards and intention to access wireless banner advertising |
| Okazaki & Romero (2010) |
Mobile phones |
Marketing communication |
Identification of segments of different usage levels of mobile pull advertising users |
| Gao et al. (2010) |
Mobile phones |
Marketing communication |
Factors that influence consumers’ acceptance of mobile marketing |
| Watson et al. (2013) |
Smartphones |
Marketing communication |
Attitudes towards mobile marketing communications |
| Quint et al. (2013) |
Smartphones |
Shopping |
Uses of mobile devices on assisting the shopper |
| Kang et al. (2015) |
Smartphones |
Shopping |
Usage intention of mobile location-based services retail apps |
| Wang et al. (2015) |
Smartphones and tablets |
Shopping |
Impact of mobile shopping on customers’ purchase behavior |
| Voropanova (2015) |
Smartphones |
Omnichannel |
Implications of the use of smartphones in omnichannel shopping for consumer shopping productivity and shopping value |
| Santos (2015) |
Smartphones |
Retailing |
Acceptance intention towards QR code |
| Gensler et al. (2017) |
Not identified |
Omnichannel |
Factors affecting the decision to showroom and its benefits |
| Dacko (2017) |
Smartphones |
In-store retailing |
Contribute of augmented reality to retail setting |
| Fuentes et al. (2017) |
Smartphones |
In-store retailing |
Explains how mobile phones reconfigure shopping practice |
| Rippé et al. (2017) |
Smartphones |
In-store retailing |
Explore the relation between consumer mobile shopping behavior and the retail salesperson’sability to sell |
| Riaz (2017) |
Smartphones |
In-store retailing |
Attractiveness and effectiveness of information triggers that help the shopping in a physical store |
| Mosquera et al. (2018) |
Smartphones |
Omnichannel |
Factors that influence customers’ intentions to use smartphones instoreand actual behavior |
| Grewal et al. (2018) |
Smartphones |
In-store retailing |
Examines consumers’ general instore mobile phone use and shopping behavior |
