Dependent Variable: STRATEGIC PLAN |
Model |
Unstandardized Coefficients |
Standardized Coefficients |
t |
Sig. |
B |
Std. Error |
Beta |
(Constant) |
,777 |
,540 |
|
1,438 |
,155 |
Socio Cultural/Demographic(SC/DE) |
,040 |
,163 |
,025 |
,242 |
,809 |
Political(PO) |
,332 |
,180 |
,312* |
1,848 |
,069* |
International(IN) |
,054 |
,069 |
,046 |
,789 |
,433 |
Technological(TE) |
,099 |
,126 |
,088 |
,782 |
,437 |
Economics(EC) |
-,407 |
,184 |
-,206** |
-2,216 |
,030** |
Marketing(MA) |
,608 |
,153 |
,620*** |
3,971 |
,000*** |
Know-how(KH) |
,225 |
,136 |
,133* |
1,652 |
,100* |
Management(MA) |
-,424 |
,185 |
-,354** |
-2,291 |
,025** |
Human resource(HR) |
,396 |
,111 |
,274** |
3,585 |
,001** |
Organizational culture (OC) |
,156 |
,188 |
,074 |
,830 |
,410 |
Organization structure(OS) |
-,129 |
,104 |
-,072 |
-1,238 |
,220 |
Physical assets(PA) |
,332 |
,060 |
,313*** |
5,503 |
,000*** |
Profit and cash flow(PC) |
-,437 |
,130 |
-,412** |
-3,362 |
,001** |
∆F :5,059 ∆R2:0,879 |
*p<0,10 **p<0,05 ***p<0,001 |