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Consumer Perceptions Of User Experience And Risk: A Research On Online Shopping

Table 7:

Variables Std. β Std. Error CR* p R2
Consumer Reviews – Financial Risk 0,039 0,039 0,602 0,547 CR 0,045
Consumer Reviews – Product Risk 0,346 0,051 5,806 ***
Consumer Reviews – Convenience Risk -0,211 0,066 -3,479 *** PR 0,120
Financial Risk - Ease of Use Experience -0,178 0,103 -2,062 0,039
Financial Risk - Feeling of Use Experience -0,305 0,094 -3,049 0,002 FR 0,001
Product Risk - Ease of Use Experience 0,302 0,072 3,822 ***
Product Risk - Feeling of Use Experience 0,184 0,061 2,180 0,029 FUX 0,055
Convenience Risk - Ease of Use Experience -0,245 0,053 -3,308 ***
Convenience Risk - Feeling of Use Experience 0,099 0,045 1,248 0,212 EUX 0,172
Financial Risk – Online Purchase Intention 0,017 0,122 0,219 0,827
Product Risk – Online Purchase Intention 0,072 0,084 1,059 0,289
Convenience Risk – Online Purchase Intention -0,226 0,070 -3,126 0,002 OPI 0,356
Ease of Use Experience - Online Purchase Intention 0,314 0,130 3,262 0,001
Feeling of Use Experience - Online Purchase Intention 0,223 0,160 2,395 0,017
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