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Strategic Brand Positioning In A Modern Academia

Table 3:

Strengths Weaknesses
- Recognized to be among the top Clinical Schools internationally - Academic rewards- Recent excellent administrative and staff appointments- Strong partnerships with main Hospital Trusts- Provides an very strong local research base - Big recent investments into capital building and equipment infrastructure- The School Office building will be renovated for supporting modern flexible teaching and learning environment - Dependent on external funding for senior academic positions- Lack of funded partnerships with industry - Extremely limited research space (laboratories/bioinformatics), which negatively influences recruitment- Some research areas are under-resourced and the conditions for research are poor - Current campus transport links are not good enough, which weakens communications among the university’s stakeholders
Opportunities Threats
- Fast data links to different professional databases - Advancing the University’s reputation trough implementing a new sustainable operational plan- Leading quantitative medicine approaches across a variety of specialities- Collaboration with other Cambridge University Schools - Developing new important professional partnerships- Working with other UK universities on a coherent regional health network- Developing new strategic approaches and the ability to respond innovatively to new national priorities - The local recruitment market is very competitive - Regional mobility-problems may cause a negative impact on attracting excellent early-career professionals for completing their professional training in the University - Tightening immigration rules may have a negative impact on recruiting an internationally excellent workforce (academic staff) - Lack of quality clinical training opportunities, including hospital placements available to clinical students- Delays to the building program due to the budget restrictions
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