Linking Customer’s Cognitive, Environmental Attitude and Repeat Purchase of Green Innovative Product
Table 4:
Hypo thesis | Path | Std value | SE | t-value (≥ 1.96) | Indication | LL | UL |
H1 | Product → EA → RPU | 0.168 | 0.035 | 4.845** | Significant | 0.117 | 0.231 |
H2 | Price → EA → RPU | 0.119 | 0.039 | 3.059** | Significant | 0.047 | 0.177 |
H3 | Promotion → EA → RPU | 0.020 | 0.029 | 0.674 | Not Significant | -0.030 | 0.067 |
H4 | Place → EA → RPU | 0.020 | 0.037 | 0.543 | Not Significant | -0.036 | 0.091 |