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Linking Customer’s Cognitive, Environmental Attitude and Repeat Purchase of Green Innovative Product

Table 3:

Latent Variable EA P PR PL PM RPU
Env. Attitude (EA) 0 0 0 0 0 0
Place (PL) 0.595 0 0 0 0 0
Price (PR) 0.752 0.748 0 0 0 0
Product (P) 0.748 0.673 0.790 0 0 0
Promotion (PM) 0.660 0.597 0.707 0.744 0 0
Repeat purchase (RPU) 0.795 0.633 0.647 0.701 0.646  0
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