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Linking Customer’s Cognitive, Environmental Attitude and Repeat Purchase of Green Innovative Product

Table 2:

Latent Variables Question Item Indicator Reliability Convergent Validity Internal Consistency Reliability
Loading Factor (>0.7) AVE(>0.5) Composite Reliability (>0.7) Cronbach’s Alpha (>0.7)
Repeat Purchase I often buy Pertalite RON 90 product. 0.757 0.531 0.888 0.853
I often buy Pertalite RON 90 on regular basis. 0.737
I often buy Pertalite RON 90 because it is more environmentally friendly 0.719
If I could, I would like to continue purchasing Pertalite RON 90. 0.725
I plan to continue using Pertalite RON 90 by purchasing it in the future. 0.724
It is likely that I will continue purchasing Pertalite RON 90 in the future 0.717
My experience using Pertalite RON 90 was better than what I expected that I want to repeat purchase. 0.723
Cognitive evaluation - Product Pertalite RON 90 has an acceptable standard in terms of quality 0.825 0.633 0.896 0.855
Pertalite RON 90 is designed to be of quality. 0.827
Pertalite RON 90 is reliable. 0.799
Pertalite RON 90 has environmentally friendly character. 0.764
Pertalite RON 90) reduces pollution. 0.762
Cognitive evaluation - Place The petrol station selling Pertalite RON 90 is available in each region. 0.855 0.709 0.880 0.795
The petrol station selling Pertalite RON 90 is scattered throughout the region. 0.853
The distribution of Pertalite RON 90 is smooth. 0.818
Cognitive evaluation - Promotion Pertalite Ron 90 is promoted through campaign on the use of environmental friendly product. 0.806 0.666 0.889 0.833
Consumer awareness is built through education advertisement. 0.830
Consumers are invited to reduce pollution through the use of Pertalite RON 90. 0.824
Pertalite RON 90 is promoted using education to consumers 0.804
Cognitive evaluation - Price Pertalite RON 90 is appropriately priced. 0.863 0.687 0.868 0.771
Pertalite RON 90 matches the benefits offered. 0.839
Overall, Pertalite RON 90 price matches quality excellence. 0.782
Environmental Attitude The condition of the environment affects the quality of my life 0.701 0.604 0.859 0.780
I am willing to make sacrifices to protect the environment 0.774
I am concerned about the environment 0.809
My actions have a positive impact on the environment 0.819
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