| Latent Variables |
Question Item |
Indicator Reliability |
Convergent Validity |
Internal Consistency Reliability |
| Loading Factor (>0.7) |
AVE(>0.5) |
Composite Reliability (>0.7) |
Cronbach’s Alpha (>0.7) |
| Repeat Purchase |
I often buy Pertalite RON 90 product. |
0.757 |
0.531 |
0.888 |
0.853 |
| I often buy Pertalite RON 90 on regular basis. |
0.737 |
| I often buy Pertalite RON 90 because it is more environmentally friendly |
0.719 |
| If I could, I would like to continue purchasing Pertalite RON 90. |
0.725 |
| I plan to continue using Pertalite RON 90 by purchasing it in the future. |
0.724 |
| It is likely that I will continue purchasing Pertalite RON 90 in the future |
0.717 |
| My experience using Pertalite RON 90 was better than what I expected that I want to repeat purchase. |
0.723 |
| Cognitive evaluation - Product |
Pertalite RON 90 has an acceptable standard in terms of quality |
0.825 |
0.633 |
0.896 |
0.855 |
| Pertalite RON 90 is designed to be of quality. |
0.827 |
| Pertalite RON 90 is reliable. |
0.799 |
| Pertalite RON 90 has environmentally friendly character. |
0.764 |
| Pertalite RON 90) reduces pollution. |
0.762 |
| Cognitive evaluation - Place |
The petrol station selling Pertalite RON 90 is available in each region. |
0.855 |
0.709 |
0.880 |
0.795 |
| The petrol station selling Pertalite RON 90 is scattered throughout the region. |
0.853 |
| The distribution of Pertalite RON 90 is smooth. |
0.818 |
| Cognitive evaluation - Promotion |
Pertalite Ron 90 is promoted through campaign on the use of environmental friendly product. |
0.806 |
0.666 |
0.889 |
0.833 |
| Consumer awareness is built through education advertisement. |
0.830 |
| Consumers are invited to reduce pollution through the use of Pertalite RON 90. |
0.824 |
| Pertalite RON 90 is promoted using education to consumers |
0.804 |
| Cognitive evaluation - Price |
Pertalite RON 90 is appropriately priced. |
0.863 |
0.687 |
0.868 |
0.771 |
| Pertalite RON 90 matches the benefits offered. |
0.839 |
| Overall, Pertalite RON 90 price matches quality excellence. |
0.782 |
| Environmental Attitude |
The condition of the environment affects the quality of my life |
0.701 |
0.604 |
0.859 |
0.780 |
| I am willing to make sacrifices to protect the environment |
0.774 |
| I am concerned about the environment |
0.809 |
| My actions have a positive impact on the environment |
0.819 |
