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Linking Customer’s Cognitive, Environmental Attitude and Repeat Purchase of Green Innovative Product

Table 1:

Category Description No. of Respondents %
Gender Male 166 35.4
Female 303 64.6
Marital Status Single 151 32.2
Married 276 58.8
Separated/Divorced/Widowed 42 9.0
Age 31 – 40 77 16.4
41 – 50 179 38.2
51 – 60 122 26.0
Above 60 years 14 3.0
Level of Income (Monthly Income) 3.500.001 – 5.500.000 IDR 67 14.3
5.500.001 – 10.000.000 IDR 88 18.8
10.000.001 – 15.500.000 IDR 253 53.9
Above 15.500.000 IDR 61 13.0
Highest Educational Completed Today Bachelor's Degree 241 51.4
Master's Degree 213 45.4
Doctorate Degree/PhD 15 3.2
Occupation Civil Servant/Officials 159 33.9
Entrepreneur 103 22.0
Private Employees 117 24.9
Teachers/Lectures 64 13.6
Retired 16 3.4
House wife 10 2.1
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