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Push and Pull Factors Influencing Visitors from European Countries to Malaysia

Table 2:

Hypothesis  Multiple Regression Model UnstandardizedCoefficients Standardized Coefficients   
B Std.Error Beta t-value Sig. Decision
H1: Knowledge seeking has positive influence on tourists’ average length of stay AVENK 0.42 0.54 0.08 0.77 0.44 Not Supported
H2. Ego enhancement positively effects on tourists’ average length of stay AVEE -0.6 0.47 -0.15 -1.27 0.21 Not Supported
H3. Rest and relaxation has positive relationship with tourists’ average length of stay AVERR 0.84 0.49 0.20 1.73 0.05 Supported
H4. Spending capacity of traveler has positive relationship with tourists ‘average length of stay AVESP 0.95 0.21 0.38 3.95 0.00 Supported
H5. Environment safety has a negative influence on the tourists’ average length of stay AVEES -0.62 0.3 -0.2 -2.03 0.04 Supported
H6. Culture and historical attraction has a positive influence on the tourists’ average length of stay AVECH 0.08 0.57 0.02 0.14 0.89 Not Supported
H7. Tourism amenities has a positive influence on the tourists’ average length of stay AVETF -0.19 0.62 -0.04 -0.31 0.75 Not Supported
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