Push and Pull Factors Influencing Visitors from European Countries to Malaysia
Table 1:
| Demographic | Description | Frequency | Percentage (%) |
| Place | UNITED KINGDOM (28 respondents) and GERMANY (12 respondents) | 40 | 37.4 |
| OTHERS (Rest of the 26 countries) | 67 | 62.6 | |
| Gender | MALE | 58 | 54.2 |
| FEMALE | 49 | 45.8 | |
| Number of Visits | FIRST TIME | 27 | 25.2 |
| MORE THAN ONE TIME | 80 | 74.8 | |
| Accommodation | RESORTS | 18 | 16.8 |
| HOTEL | 63 | 58.9 | |
| MOTEL | 6 | 5.6 | |
| FRIENDS OR RELATIVES HOUSE | 8 | 7.5 | |
| APARTMENTS | 8 | 7.5 | |
| OTHERS | 4 | 3.7 |