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Green Supply-Chain Management and Green Purchase Intention, The Role of Green Brand-Equity

Table 2:

Cronbach’s alpha R2 AVE CR Research’s indices
0.978 - 0.614 0.905 Green supply chain management
0.975 0.44 0.9 0.978 Green brand equity
0.905 0.58 0.812 0.975 Green purchase intention
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