Green Supply-Chain Management and Green Purchase Intention, The Role of Green Brand-Equity
Table 2:
Cronbach’s alpha | R2 | AVE | CR | Research’s indices |
0.978 | - | 0.614 | 0.905 | Green supply chain management |
0.975 | 0.44 | 0.9 | 0.978 | Green brand equity |
0.905 | 0.58 | 0.812 | 0.975 | Green purchase intention |