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Social Media Efficacy for Sustainability in SMEs: The Role of Innovation Practices

Table 1:

H Path Beta Standard Error t-Statistics Results Q2 R2
H1 SM > PDI 0.385 0.065 5.903 Supported 0.101 0.148
H2 SM > PCI 0.308 0.065 4.760 Supported 0.056 0.095
H3 SM > MI 0.377 0.084 4.515 Supported 0.098 0.142
H4 PDI > BP 0.166 0.081 2.056 Supported 0.095 0.194
H5 PCI > BP 0.144 0.097 1.485 Not Supported
H6 MI > BP 0.123 0.079 1.557 Not Supported
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