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Consumer Purchase Intention Towards Online Group Buying Website in Malaysia

Table 2:

Cronbach's Alpha rho_A Composite Reliability Average Variance Extracted (AVE)
Consumer purchase intention 0.870 0.913 0.919 0.792
Electronic word of mouth 0.92? 0.920 0.930 0.935 0.644
Perceived Risk 0.925 0.940 0.944 0.770
Perceived ease of use 0.862 0.961 0.896 0.644
Perceived usefulness 0.970 0.977 0.977 0.895
Price 0.908 0.911 0.932 0.731
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