Consumer Purchase Intention Towards Online Group Buying Website in Malaysia
Table 1:
Hypothesis | Relationship | Beta | Standard error | t-value | Decision |
H1 | perceived usefulness and customers’ purchase | 0.170 | 0.015 | 1.842*** | Supported |
H2 | perceived ease of use and consumers’ purchase intention | 0.042 | 0.078 | 0.905 | Not supported |
H3 | electronic word of mouth and consumers’ purchase intention | 0.203 | 0.072 | 7.310*** | Supported |
H4 | perceived risk and consumers’ purchase intention | 0.381 | 0.014 | 2.082** | Supported |
H5 | price and consumers’ purchase intention | 0.112 | 0.011 | 0.145 | Supported |