| Model of social value systems |
Main content |
Type of start |
| 1. Functional model |
The instrumental nature of the sports activitiesPractical achievements of sport |
Sport of the highest achievements Mass sport |
| 2. Competitive model |
Competitive activity. Value norms and rules of "fair play". Victories. Ratings. |
Sport of the highest achievements |
| 3.Business model |
Sports show, show as a businessVariety of forms, methods and means of the market of sports and health and sports services |
Olympic sportHigh performance sportsRecreational sports |
| 4. Political model |
Political and socio-cultural activities of international sports. Sports diplomacy. Value orientations in national image-making and sports branding |
Olympic sportHigh performance sports |
| 5. Expressive model |
The positive emotions, the pleasure of sportsHealth and active lifestyle values |
Mass sportRecreational sports |
| 6. Media model |
Information and communication activities of sports organizations to cover events and sports brands |
Olympic sportHigh performance sportsRecreational and mass sports |
