The article is devoted to the suggestive power of mass media in the focus of cognitive psychology. The news content is considered in the contradictory environment of modern mass communication with democratic nature of the Network society from the one side and manipulative opportunity of digital media from another side. Interactivity of this lateral environment doesn’t really exclude some intentions of
Keywords: Cognitive distortionmass mediafake newssuggestivenessNetwork society
The modern mass media environment puts earlier utopian suggestions under pressure and causes some new ethic challenges. The Network Society (Castells, 2005) hasn’t become the paradise of digital cosmopolitism as it was projected before (Zuckerman, 2015) while up-to-date participatory media practices are still opposite to institutional mechanisms (Jenkins, Shresthova, Gamber-Thompson, Kligler-Vilenchik, & Zimmerman, 2016). Today early optimism that relied on lateral public connections is confronted by mass manipulations that various political parties are seeking to by the means of the Web.
In this way what Deborg (1967) pointed out on the role of mass media in his The Society of Spectacle that has become the classical work for the postmodern paradigm is still significant:
If the spectacle, taken in the limited sense of ‘mass media’ which are its most glaring superficial manifestation, seems to invade society as mere equipment, this equipment is in no way neutral but is the very means suited to its total self-movement. If the social needs of the epoch in which such techniques are developed can only be satisfied through their mediation, if the administration of this society and all contact among men can no longer take place except through the intermediary of this power of instantaneous communication, it is because this ‘communication’ is essentially unilateral. (para. 24)
Fake news as the extreme point
The extreme point of this tendency is presented by fake news that is considered as publications in mass media based on deliberately and consciously fabricated facts (Ilchenko, 2016). It’s fake messages which are regarded by corporations (Martineau, 2018), governments and international organizations as the key threat to public safety (Levi, 2018).
Particularly, according to the new law “On corrections to the 15-3 clause of the Federal law ‘On information, informational technologies and protection of information’” widely known as the “law about fake news”, the administrative and judicial practice gets the following definition of fakes: “unreliable publicly meaningful information that circulates as allegedly reliable messages and threatens lives and (or) health of citizens, their property, public order and (or) public safety or threatens completely or partly functioning of life support, transport and social infrastructure, credit organizations, energetic, industrial and media infrastructure”.
In this regard, the elaboration of methods of unreliable news identification and evaluation of their suggestive potential seem timely and meaningful. We define the suggestive potential as the ability of a text to not only affect the audience cognition but cause deliberately irrational decision making (Sukhodolov & Bychkova, 2017). This phenomenon isn’t totally new though it gets new destructive dimensions in the modern environment of digital communication which is of increasing quantity and speed of messages’ circulations along with decreasing opportunity to process them properly (Verstraete, Bambauer, & Bambauer, 2017).
From this research perspective the key questions could be defined as follows:
What makes news unreliable (false completely or partly)?
By what means could these fake elements be categorized?
How could these elements be reflected and neutralized?
What research and practical meaning does this process bring?
Purpose of the Study
The purpose of the study is approval of an analytical approach which is supposed to be effective for the stated problem. Embracing the research questions we could describe a new methodological concept that is appropriate for the identification of fake news in the world mass media.
From our point of view, the text analysis of the modern mass media content could be provided by the theory of cognitive distortions particularly in the works by Aaron Beck. The renowned American psychiatrist defined these types of mental aberrations (Beck & Beck, 1991) (the list varies from one source to another but the main logical principle remains the same):
Personalisation: solipsic cognition of events around;
Dichotomous thinking: polarization of the outlook;
Selective abstraction: forming a conclusion based on an isolated detail of an event;
Arbitrary inferences: drawing out unmotivated cause-effect connections;
Overgeneralization: elaboration of a general idea out of a single fact;
Catastrophizing: extreme negativization of a fact.
As regarding these distortions as causes of depression, Beck (1979) also defined the list of techniques of cognitive therapy:
Recognizing maladaptive ideation;
Filling in the blank;
Distancing and decentering;
Changing the rules.
This classification, similar ideas by Burns (1999) as well as the concepts of the Network Society and digital communication are the theoretical framework of our research.
On the first stage of methodological development we correlated each type of distortions with a trigger in a media text presented by a verbal structure which is potentially suggestive.
Following the same logic (from tenets of cognitive psychology to mass media practice), on the second stage we correlated techniques proposed by Beck (1979) to ways of self-protection that a modern reader might rely on.
The systematic suggestion that inevitably leads to destructive effects could be evidently contradicted by the systematic individual ‘prophylaxis’ based on the achievements of the cognitive psychology.
The results of the case study we’ve carried out for news in Russian and English are presented in the table
The key point is that the elements of unreliable information were found in news posted in media of different types, scales, national segments and political sets. In this way the cognitive distortions are considered to be the trivial part of the world journalism rather than exceptional cases of deviation out of professional tenets. At the same time, no one of the regarded examples could be called a piece of fake news as such. The analyzed cases are texts with distortions caused by tendentiousness of a media, infringements in the editorial cycle, an author’s incompetence etc.
The messages that contain these distortions appeal to emotional reactions rather than to conscious approaches. So, they act like atoms of information that used to ‘survive’ in the overwhelmed streams of digital media and provide tendentious sets of mind (Pennycook & Rand, 2017). In this regard the research problem of evaluation of destructive influences of unreliable information gets practical and even topical meaning (Aymanns, Foerster, & Gerog, 2017).
The study was aimed at approval of the opportunity of using the theory of cognitive distortions for the evaluation of the mass media content suggestiveness. In this way the effects and structure of this suggestiveness on the base of wider data could be the subject for further researches.
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07 August 2019
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Communication studies, press, journalism, science, technology, society
Cite this article as:
Kataev*, P. (2019). Survivorship Biases: Studies Of The Suggestive Potential Of Mass Media Contnent. In Z. Marina Viktorovna (Ed.), Journalistic Text in a New Technological Environment: Achievements and Problems, vol 66. European Proceedings of Social and Behavioural Sciences (pp. 609-616). Future Academy. https://doi.org/10.15405/epsbs.2019.08.02.71