| Measurements |
Addressed to societyin General |
Addressed to the classroom group |
| Dissemination of relevant information |
Economy (90%), politics (82%), dissemination of General knowledge (58%), culture (36%) |
Targeted social issues (88%), crime (55%), entertainment (51%), education (34%) |
| Formation of the public sphere |
Social control: activities of political, administrative, judicial bodies (93%) |
Articulation of interests of different societies (74%), traditions, norms of behavior (58%), social sanctions (39%) |
| Normative value measurement |
Normative regulation in various fields (69%), intercultural communication (48%), the theme of moral / ethical choice (37%) |
Terminal values: health, safety, personal identification (88%), preservation and maintenance of group norms (46%) |
| The construction of reality |
Maximum degree of novelty of information (90%), conflict potential of the event (66%), accentuation of the same topic for the formation of public opinion/attitude to specific facts or phenomena (32%) |
Local character of a typical event or fact (84%), relevance and recursiveness/ repeated return to the event (57%), violation of various norms and evaluation of these facts by an authoritative actor for the group (37%) |
| Mass media representation |
Dissemination of personal information about journalists and their active use of the blogosphere (66%), branding as a way to promote a positive image of the media (45%) |
Dissemination of personal information about journalists and their active use of the blogosphere (66%), branding as a way to promote a positive image of the media (45%) |
