Media Image Of The City In The Context Of Digital Culture
Table 1:
| Key Word | Percentage share, 2017 | Percentage share, 2018 |
| Cultural | 42 | 30 |
| Social | 30 | 60 |
| Educational | 20 | 16 |
| Developing, Innovative | 24 | 20 |
| Tourist | 18 | 24 |
| Sports | 16 | 14 |
| Under construction | 18 | 12 |
| Historical | 14 | 14 |
| Youth | 12 | 8 |
| International | 12 | 16 |
| Economically attractive | 10 | 12 |
| Medicine | 8 | 18 |
| Safe | 8 | 8 |
| Industrial, production | 8 | 4 |
| Scientific | 6 | 4 |
| Trade | 4 | 4 |
| The developed infrastructure | 2 | 26 |
| Agronomical | 2 | 2 |
| Patriotic | 4 | 4 |
| Religious | 2 | 2 |
