| Criteria |
Characteristics |
| Main consumer of information in social networks |
User of 30 years old, both male and female |
| Regularity of media consumption in social networks |
Each day |
| Frequency of media consumption |
Several times a day |
| Main source of information |
Communities |
| Thematic variety |
Social subjects and social life, entertaining topics |
| Self-reflection of users about media safety |
Excellent |
| Results of the experiment on media literacy |
Satisfactory |
| Main problems of media consumption |
A lot of unnecessary information in reposts and publications of friends; in followed communities, not enough necessary and interesting information |
| Meaning of information for the audience |
A high degree of meaningness |
| Availability/clearness of information |
Is defined by a kind of mass media |
| Choice of information |
Upon the quality of submission |
| Sign of trust |
Proven sources |