A Fresh Insight Into Visitors’ Decision-Making Process In Hotel Industry Of Pakistan
Table 5:
| Relationships |
Path Coefficients |
p-values |
Results |
| ATGH Sus_Img |
0.484** |
< 0.01 |
Supported |
| Sus_Img IVGH |
0.113* |
< 0.10 |
Not Supported |
| Sus_Img IPM |
0.236** |
< 0.01 |
Supported |
| ATGH IVGH |
0.195** |
< 0.01 |
Supported |
| ATGH IPM |
0.532** |
< 0.01 |
Supported |
| ENVB ATGH |
0.141** |
< 0.01 |
Supported |
| LB ATGH |
0.325** |
< 0.01 |
Supported |
| ENVB IVGH |
0.320** |
< 0.01 |
Supported |
| LB IVGH |
0.215** |
< 0.01 |
Supported |
| ENVB IPM |
0.065** |
< 0.05 |
Supported |
| LB IPM |
0.208** |
< 0.01 |
Supported |
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