European Proceedings Logo

A Fresh Insight Into Visitors’ Decision-Making Process In Hotel Industry Of Pakistan

Table 3:

Constructs & Items ρ λ CR AVE
Attitude towards Green Hotels        
ATGH_1 .783 .819 0.940 0.691
ATGH_2 .825 .878
ATGH_3 .955 .878
ATGH_5 .863 .857
ATGH_4 .993 .896
ATGH_6 .729 .768
ATGH_7 .610 .707
Environmental beliefs about Green Behavior
EnvB_1 .753 .806 0.934 0.740
EnvB_2 .841 .853
EnvB_3 .924 .903
EnvB_4 .883 .874
EnvB_5 .884 .861
Luxury beliefs about Green Behavior
LB_1 .688 .710 0.839 0.636
LB_2 .912 .884
LB_3 .766 .789
Intent to visit Green Hotel
IVGH_1 .734 .726 0.813 0.522
IVGH_2 .759 .746
IVGH_3 .716 .701
IVGH_4 .670 .715
Overall Image of Green Hotels
Sus_Img1 .760 .829 0.886 0.712
Sus_Img2 .861 .858
Sus_Img3 .882 .862
Willingness to pay more for Green Hotels
IPM1 .672 .774 0.806 0.586
IPM2 .872 .808
IPM3 .643 .711
Extraction Method: Principal Axis Factoring.
Rotation Method: Promax with Kaiser Normalization.
a. Rotation converged in 6 iterations.
KMO = 0.903; Chi - square = 6416.822*, df = 300
Measurement model fit statistics:        
a. Absolute fit indices
χ2=368.442, df=257, P=0.000, RMSEA=0.057, SRMR=0.024
b. Incremental fit indices
CFI=0.982, and TLI=0.979
Note.*p<0.05; ρ=Factor loadings at 0.40 using EFA; λ=standardized factors loadings using CFA; CR=Composite Reliability; AVE=average variance extracted.
< Back to article

We care about your privacy

We use cookies or similar technologies to access personal data, including page visits and your IP address. We use this information about you, your devices and your online interactions with us to provide, analyse and improve our services. This may include personalising content or advertising for you. You can find out more in our privacy policy and cookie policy and manage the choices available to you at any time by going to ‘Privacy settings’ at the bottom of any page.

Manage My Preferences

You have control over your personal data. For more detailed information about your personal data, please see our Privacy Policy and Cookie Policy.

These cookies are essential in order to enable you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.

Third-party advertising and social media cookies are used to
(1) deliver advertisements more relevant to you and your interests;
(2) limit the number of times you see an advertisement;
(3) help measure the effectiveness of the advertising campaign; and
(4) understand people’s behavior after they view an advertisement.
They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit.