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A Fresh Insight Into Visitors’ Decision-Making Process In Hotel Industry Of Pakistan

Table 1:

Number Percentage (%)
Gender Male 197 52.7%
Female 177 47.3%
Education Below undergraduate 176 47.1%
Undergraduate and above 198 52.9%
Age (in years) 20–30 79 21.2%
31–40 177 47.3%
41–50 94 25.2%
51–60 13 3.4%
Above 61 11 2.9%
Income level (Monthly) Blow Rs 30,000 27 7.2%
Rs 30,000–50,000 101 27.1%
Above Rs 50,000 246 65.7%
Frequency of hotel stay At least once every month 189 50.5%
At least once every three months 97 25.9%
At least once every six months 37 9.9%
At least once every year 31 8.3%
Less than once every year 20 5.4%
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