| Internal factors | External Factors | 
 
   
   | 1. Cost Efficiency, | 1. Regulations issued by Bank Indonesia and the Financial Services Authority, | 
 
   
   | 2. Coverage of digital technology networks to remote areas that cannot be reached by humans, | 2. Increasing technological developments, | 
 
   
   | 3. Willing to access digital technology networks without down time, | 3. The rise of market demand related to e-commerce transactions is indicated by the increasing use of e-banking, | 
 
   
   | 4. Types of banking products based on digital technology are increasingly diverse, making it easier for customers to carry out banking activities on a daily basis. | 4. Banking competition in providing services that are easy, fast and pleasant to customers. |