E-Shopping Decision Of Women: A Case Study In Selected Region Of Pakistan
Table 2:
| Sr. No. |
Profile |
Group |
E-Buyers statistics |
Non E-Buyers statistics |
| % Distr |
Mean |
SD |
% Distr |
Mean |
SD |
| 1 |
Computer Age |
0 - 1 Year |
0 |
3.44 |
0.68 |
5 |
2.82 |
0.9 |
| 1 - 3 Years |
11 |
36.7 |
| 4 - 6 Years |
34.6 |
30 |
| 7+ Years |
54.6 |
28.3 |
| 2 |
Internet Age |
0 - 1 Year |
0 |
3.17 |
0.7 |
13 |
2.41 |
0.89 |
| 1 - 3 Years |
17 |
47.6 |
| 4 - 6 Years |
48 |
24 |
| 7+ Years |
34.6 |
14.8 |
| 3 |
Internet Skill |
Not Skilled |
0.9 |
3.03 |
0.76 |
6.5 |
2.38 |
0.73 |
| Somewhat Skilled |
24.5 |
57 |
| Skilled |
45 |
28 |
| Very Skilled |
29 |
8.2 |
| 4 |
Internet Access |
Home |
88 |
1.89 |
1.04 |
67 |
1.91 |
1.02 |
| Public Facility |
31 |
31 |
| Office |
17 |
13 |
| 5 |
Internet Usage |
0 - 3 hrs |
8.1 |
2.56 |
0.86 |
21.3 |
2.2 |
0.92 |
| 3 - 10 hrs |
44 |
50.8 |
| 11 - 20 hrs |
31.5 |
14.7 |
| 20+ hrs |
16.2 |
13.11 |
| 6 |
Internet Purpose |
Academic |
64.8 |
2.28 |
1.06 |
68.8 |
1.84 |
0.87 |
| Entertainment |
44 |
32.7 |
| Communication |
63 |
45.9 |
| Purchasing |
28.8 |
0 |
< Back to article
