| Competitive strategies |
Strategies for investing in the development of human capital (areas of investment) |
Result |
| Cost leadership |
Development of basic competences of individual employees |
Improving the productivity of workers who provide satisfactory product quality at low cost |
| Commitment to a wide differentiation |
1. The use of interaction technology between groups, workers and individual groups, as well as the development of creative workers.2. Development of coaching abilities |
The creativity and consistency of the work of employees in groups and different groups among themselves allows to correctly establish and fully meet the demand of customers of the entire market and its individual segments. |
| Optimal cost |
1. Development of auxiliary components of human capital2. Development of innovative potential of employees |
Attention both to the high quality of products and to the low price, which is provided by an innovative approach (innovative ideas) to the satisfaction of customer needs and the growth of labor productivity |
| Low cost focusing |
1. Improvement of organizational skills2. Development of motivation system3. Development of human capital suppliers |
The increase in the intensity of labor of workers, cost reduction based on reducing logistics costs |
| Focusing on product differentiation (niche strategy) |
1. Expansion of the set of competences of the staff2. The development of human capital of the customers3. Development of human capital of the partners |
Expansion of opportunities to receive information about the special needs of customers of the selected market segment and to satisfy them successfully |
