Term |
Key Features |
Innovative marketing |
Processes associated with the introduction of digital tools, ways and methods of new developments to improve efficiency of results, with the combination or unity of knowledge of this activity, the introduction of new products and services. |
Banking Marketing |
Considers the relationships between different banks, between banks and their customers, the formation of the banking services market, interest rate policy and other banking activities. |
Commercial and non-commercial marketing |
Commercial marketing is mainly related to goods and services; has only one category of customers - consumers, focuses on serving only profitable market segments.Non-profit marketing is associated with organizations, territories and ideas, as well as goods and services. It has two categories of client-consumers and sponsors, can serve economically unprofitable market segments. |
Territorial marketing |
Management activities in the interests of the territory: the creation, maintenance, change in attitudes and behavior of individuals and organizations of a commercial and non-commercial nature. |
Social marketing |
Increases consumer value in commercial and non-commercial exchange. Social marketing deals with social ideas, tasks or specific actions of both individuals and society as a whole, examines the influence of economic factors on various forms of people social behavior. |
Communication marketing |
The trend of the modern market for marketing and communication services. Creative in traditional means of marketing communications. The main component is a complex of promotion, the use of creative tools of marketing communications in the markets |
Sports and event marketing |
The use of information and communication technologies for the preparation and conduct of various sports and other events, the Olympic and Paralympic Games. Strengthening the brands of cities in Russia. |
Ecological marketing |
In Russia and all over the world, at the time of sustainable development deals with the problems associated with pollution of the atmosphere, nature and living space of a person, environmental problems arising from negative human activity (wars, barbaric attitudes towards nature, etc.). |
Agricultural marketing |
All employees of the administrative staff are engaged in, and all production workers contribute to it, delivery efficiency, expedient packaging, service and aesthetic service are required. In this case, communication goals are subject to marketing. |
Educational marketing |
The development of the Russian educational services market actualizes the problem of determining the prospects for the development of educational marketing and marketing research in the field of education. |