Methods Of Sensory Marketing: Experience Of Russian Retail
Table 1:
| Expected effects | Aroma | Audio |
| Memorization a trademark or place of sale | An increase of 7-15% | An increase of 10-20% |
| Increase of time of stay in points of sale | 10-15% | 10-15% |
| Increase of the loyal customers | 20% | 10%-15% |
| Increase of the sales | 10-30% | 10-30% |