Advantages |
Drawbacks |
Promptness of response |
Absence of a person-to-person contact may negatively impact the survey and consequently its results. As an example, are searcher is unable to change the wording in a survey over the course of the research to facilitate better understanding of the question by a respondent. |
Possibility to involve large amount soft respondents |
Relative as in less of conducting a survey and processing its results |
High probability of socially desirable response. This tendency can be even devout by incorporating respective questions into the questionnaire. |
Lack of subjective bias of a researcher towards anyone questioned |