Category “Customer’s Loyalty In The Service Sphere” By University Teachers And Students
Table 3:
| Measures | Rank of importance | ||||
| students,n=251 | teachers,n=24 | ||||
| Average rank | Assigned rank | Average rank | Assigned rank | ||
| Differentiated offer | 3,12 | 3 | 2,5 | 2 | |
| Selection of consumers with a high level of internal loyalty | 4,48 | 5 | 2,875 | 3 | |
| Customer service differentiation | 2,08 | 1 | 2,375 | 1 | |
| Control of customers’ migration indicators | 4,52 | 6 | 4,25 | 5 | |
| Motivation of the company's employees | 2,64 | 2 | 3 | 4 | |
| Creation of customer switching barriers | 4 | 4 | 6 | 6 | |