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Implementation Of A Customer-Oriented Approach In The Management System Of Hotel Industry

Table 6:

№ Assessment criteria Point Note
1 Main page 4 The main page contains all the necessary information.
2 Site structure 4 Good and intuitive interface. Following links is logically arranged. There are no problems finding the necessary information. All sections are available.
3 Customer funnel 3 Reservations in 6 steps, 2 minutes. Credit card, electronic money can be used as payment.
4 Availability of necessary information 4 Provided with all necessary information about the hotel: rooms, services, promotions, contacts, location, etc.
5 Convenient online booking system 4 Fast room reservation. Convenient selection of rooms, the number of guests, as well as the ability to leave a comment about their preferences. Confirmation of the reservation by e-mail.
6 Availability and visibility of benefits when booking from the site 0 No discounts
7 Convenient feedback 0 No feedback, only the ability to leave a review
8 Photo quality 3 Photo quality is clear. Photos of rooms taken only from one perspective.
9 Availability of the mobile version of the site 3 The mobile version is completely identical and convenient to use. The text is easy to read. Long loaded photos.
10 Accessibility for foreigners 0 The site is only in Russian.
11 Link to social networks 4 The link is at the end of the main page: Vkontakte, Instagramm and Facebook.Work links.
Total 29
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