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Evaluating Status Consumption: The Relationship Interpersonal Influence And Technology Consciousness

Table 3:

Variables 1 2 3 4
Normative Influence 1 (0.71)
Informative Influence 2 0.32** (0.72)
Technology Consciousness 3 0.39** 0.11 (0.71)
Status Consumption 4 0.52** 0.17** 0.48** (0.76)
AVE 0.50 0.51 0.51 0.58
C.R. 0.80 0.76 0.80 0.87
Cronbach’s α 0.78 0.70 0.80 0.86
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