| Construct |
Measurement Items |
Related Studies |
| Normative Influence |
NI1 When I buy a smart phone, I buy a brand that other people will approve. |
Bearden (1989)Clark et al. (2007),Shukla (2011),Jamal and Shukor (2014) |
| NI2 I want to know the impressions of brands or products on other people. |
| NI3 Since It will be seen by other people when I use my smartphone, I usually buy smartphone brand that is in their expectation. |
| NI4 By purchasing the smartphone brand that other people have bought, I feel that I am involved in that group. |
| Informative Influence |
II1 I usually gather information from my relatives about my smartphone. |
| II2 In order to make sure that I buy the right smartphone, I examine the smartphone that others have used and bought. |
| II3 If I have any problems with the smartphone, I usually ask my friends. |
| Technology Consciousness |
TC1 When the smartphone brand which I use is coming up with an upper model, it is absolutely interesting. |
Lertwannawit and Mandhachitara (2012) |
| TC2 When the smartphone brand which I use is coming up with a top model, I would like to change my smartphone to the top model. |
| TC3 I usually have the latest model of the smart phone brand I used. |
| TC4 If I see an upper model of the smart phone brand I used in another person, I would definitely notice it. |
| TC5 Technologically, the latest model of a product is important to me. |
| Status Consumption |
SC1 I use my smartphone because of only just status. |
Eastman et al., (1999) |
| SC2 I take care of the status, which my smartphone gives me. |
| SC3 If smartphone have status, I can pay more price to buy it. |
| SC4 The status of product is important to me. |
| SC5 If the appearance of the product is good, the product is more valuable for me. |
