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Franchising As A Strategic Alliance Model: A Qualitative Research

Table 9:

Scale Activity Area Duration of Activity Number of Employees
Disadvantages National International Antalya Denizli Burdur 1 year and less 1-5 years 5 years and over Between 11 and 50 10 and less
Lose creativity 1 0 0 1 0 0 1 0 1 0
Dependence on the main company on supply 8 3 3 1 7 4 3 4 6 5
Unable to go out of concept 4 10 3 8 2 1 10 2 11 2
Loss of independence 4 9 7 4 2 2 7 4 10 3
Decisions about the system provided by the franchisor 2 0 1 0 1 0 2 0 1 1
Franchisee standards and conditions for quality 1 5 4 1 1 0 5 1 6 0
Profit distribution decision provided by the franchisor 3 1 1 0 3 1 0 3 2 2
Loyalty and entrance fee 10 5 4 4 8 4 11 1 12 4
TOTAL 33 33 23 19 24 12 39 15 49 17
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