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Franchising As A Strategic Alliance Model: A Qualitative Research

Table 8:

No Disadvantages Frequency %
1 Loyalty and entrance fee 15 22.73
2 Unable to go out of concept 13 19.70
3 Loss of independence 13 19.70
4 Dependence on the main company on supply 11 16.67
5 Franchisee standards and conditions for quality 6 9,09
6 Profit distribution decision provided by the franchisor 4 6,06
7 Decisions about the system provided by the franchisor 2 3,03
8 Lose creativity 2 3,04
  TOTAL 66 100
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