Franchising As A Strategic Alliance Model: A Qualitative Research
Table 6:
| No | Advantages | Frequency | % |
| 1 | Being a ready system | 16 | 16.16 |
| 2 | Education and management consultancy | 14 | 14.14 |
| 3 | Power of brand | 13 | 13.13 |
| 4 | Logistic support | 12 | 12.12 |
| 5 | Efficient mutual advertisement | 12 | 12.12 |
| 6 | Product standard | 7 | 7.07 |
| 7 | Customer potential | 6 | 6.06 |
| 8 | Checking and comparison | 5 | 5.05 |
| 9 | Advantage of R&D and Innovation | 4 | 4.04 |
| 10 | Corporate identity benefits | 4 | 4.04 |
| 11 | Low risk rate, profitable investment opportunity | 3 | 3.03 |
| 12 | Business opportunity and self-employment | 3 | 3.03 |
| TOTAL | 99 | 100.00 |