European Proceedings Logo

Franchising As A Strategic Alliance Model: A Qualitative Research

Table 5:

Reasons to Take a Franchise Scale Activity Area Duration of Activity Number of Employees
National International Antalya Denizli Burdur 1 year and less 1-5 years 5 years and over 10 and less Between 11 and 50
Education and management consultancy 6 2 1 0 7 5 3 0 4 4
Low risk rate, profitable investment opportunity 3 4 5 1 1 0 6 1 2 5
The prestige of corporate identity 2 7 2 5 2 1 6 2 1 8
Customer potential 4 7 3 6 2 2 6 3 3 8
Logistic support 1 1 1 0 1 1 1 0 0 2
Quality and standard product and service 6 7 1 4 8 5 6 2 4 9
Advertisement promotion possibility 3 2 0 3 2 2 3 0 0 5
Being a ready system 4 6 4 1 5 2 2 6 5 5
Power of brand 9 13 8 8 6 2 14 6 7 15
TOTAL 38 49 25 28 34 20 47 20 26 61
< Back to article