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Franchising As A Strategic Alliance Model: A Qualitative Research

Table 4:

No Reasons to Take a Franchise Frequency %
1 Power of brand 22 25,29
2 Quality and standard product and service 13 14,94
3 Customer potential 11 12,64
4 Being a ready system 10 11,49
5 The prestige of corporate identity 9 10,34
6 Education and management consultancy 8 9,20
7 Low risk rate, profitable investment opportunity 7 8,05
8 Advertisement promotion possibility 5 5,75
9 Logistic support 2 2,30
  TOTAL 87 100
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