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The Fairytale Character In Advertisment As A Means Of Influence On Children

Table 3:

Parents’ Choices of Brands (Dependent Variables) R2 Β p
Nesquik 0. 040 -0.200 0.289
Lenta 0.000 -0.007 0.969
Rastishka 0.000 0.21 0.910
Smesahriki 0.000 0.000 1.000
Rastishka Curd Cheese 0.049 -0.222 0.239
Demik 0.007 -0.086 0.652
Agusha 0.000 0.019 0.919
Chudo 0.000 -0.012 0.950
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