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Measuring Direct Association Between Customer Satisfaction And Customer Retention Among Generation Y

Table 5:

VIF VIF
Independent variable (Customer satisfaction) Dependent variable (customer retention)
CS1 1.909 CR1 1.362
CS12 1.985 CR2 1.353
CS13 2.565 CR3 1.542
CS14 2.785 CR4 1.419
CS2 2.509 CR5 1.589
CS3 1.855 CR6 1.494
CS6 2.315
CS7 1.921
CS8 1.839
CS9 1.865
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