Measuring Direct Association Between Customer Satisfaction And Customer Retention Among Generation Y
Table 3:
CR | Cronbach alpha | AVE | #1 | #2 | |
#1 Customer retention | 0.838 | 0.771 | 0.463 | 0.680 | |
#2 Customer satisfaction | 0.912 | 0.893 | 0.511 | 0.653 | 0.715 |