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Measuring Direct Association Between Customer Satisfaction And Customer Retention Among Generation Y

Table 2:

Construct Customer satisfaction Customer retention
CS1 0.687
CS2 0.805
CS3 0.706
CS6 0.722
CS7 0.654
CS8 0.682
CS9 0.715
CS12 0.753
CS13 0.695
CS14 0.720
CR1 0.667
CR2 0.694
CR3 0.735
CR4 0.691
CR5 0.666
CR6 0.625
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